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Dave "be the mate you'd want" by uktv creative
The power of small gestures 2, people in the UK were surveyed in research commissioned by Dave. That's why we've teamed up with Dave to say: be the mate you'd want.
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Imagine your day off. You wake up in your pajamas. Over the next year you'll be seeing CALM and Dave teaming up across.
Some key insights showed that small gestures can make a big difference to people going through a tough time. What do you want to do? What would they be like?
Featuring a team of 17 comedians — including Lou Sanders, Natasia Demetriou, Alex Horne and Phil Wang — the four-minute spot aims to support male friendship in a bid to tackle male depression and suicide the biggest killer The mate you want men under 45 in the UK. Disclaimer: The views expressed in this article or in the comments below, are not those held by CALM or its Trustees unless hTe, and liability cannot be accepted for such comments.
Who would want to do it with you? This campaign is our small gesture for anyone who may be going through a tough time.
Again, ditch the ideals. With a cavalcade of quirky anecdotes, the campaign promotes small gestures such as sending a quick text message in order to open up a conversation about health and wellbeing between friends. In a bid to encourage men to open up to their mates about mental health, Dave and CALM Campaign Against Living Miserably have unveiled the first comedy festival in an ad break.
One of the fundamental issues is that, when men are finding things tough or struggling with their mental health, they still face social stigma, so we hope the campaign will create a positive environment where men can feel comfortable opening up to mats supporting their mates. We hope it will encourage people to reach out to friends who need a reminder that someone is thinking of them and someone cares.